Ch 2: Footnotes

“Neuro-pharmacologist”: 

Robert Moore, interviewed by James Lantz, August 3, 2012

“Ad agency”:

Jane Bishop, interviewed by James Lantz, May 23, 2012

“New guy”: 

Bo Muller-Moore, first on-camera interview with James Lantz, January 17, 2012.“maybe always being the new guy in a place, cause I’ve never been anywhere too long, and I think there’s something to that — I think there’s something novel to always being a Johnny-come-lately.”

“Attention”:

Bo Moore, on-camera interview by James Lantz at Tattoo Parlor, January 25, 2012, “An awareness of an only child who wants lots of attention”

“Taping a child to a door”: 

Bo Moore, YouTube, July 9, 2010 (Last accessed November 6, 2021), “How to Stick a Kid to the Wall. Eat More Kale.”

“Amazing but true”:

Bo Moore, Eat More Kale Facebook page, November 15, 2009, “Keep in mind: sometimes my Amazing But True segments are made up”

“Toenails”:

Eat More Kale Facebook page, Dec 7, 2009, “Contest Time: Can I bite my own toenails?” Dec 8, 2009, “Drawing Time: I’m about to put the correct guesses in my hat: Yes to the toenails.”

See also: Eat More Kale Facebook page, Nov 25, 2011, “MJ wins a FREE T-shirt. Her name was drawn from those that guessed correctly: I CAN’T and DON’T bite my toenails.”

“Fans lapped it up”:

Eat More Kale Facebook page, various fan posts 2009, “Funny” “Hilarious” “You goof!” shrieking when they won: “Huzzah!” “OMG!” “So funny!” “That is funny!” “Too funny!” “No way! “Yay for me!!!!” “Hooray!!!” “Woo-hoo!” “Yahoo! Can’t wait for my T-shirt” “Can’t believe I finally won!!”

“Get more fans”: 

Bo Moore, Eat More Kale Facebook page, August 21, 2009, “As of this moment I've got 418 "fans". Lets see if we could get that number up to 9000 by midnight tonight! Go Team! … Ok, now go get me some "fans”.”

See also, Eat More Kale Facebook page, October 23, 2009, “… I need something from you. Get 25x of your your FB friends to become "Fans" of EatMoreKale Once they sign up, send me their names, I'll confirm em and send you a Free shirt.”

See also, November 21, 2009, Today I have 666 "fans"  wicked huh?   let's see if we can get that up to 15,000 tonight.  "fan" drive..   dig?   go get me some.

“More videos followed”:

Bo Moore, YouTube, “How to Print T-Shirts” by Bo Muller-Moore, the Eat More Kale guy, August 11, 2009

See also, Bo Moore, YouTube, “How to Print a T-shirt at Home with Bo Muller-Moore, the Eat More Kale guy, May 26, 2010

“Billionaires in the deep South”:

Bo Muller-Moore, first on-camera interview with James Lantz, January 17, 2012.

“Never heard of Chick-fil-A”: 

Bo Moore, Eat More Kale Facebook page, May 15, 2012, “Had not heard of them [Chick-fil-A] or seen their ads when I created this design 11 years ago.” 

See also, Bo Moore, Facbook page, January 9, 2012, “Let me make it clear, Paul, the Vermont farmer that suggested the phrase to me over 11 years ago had never heard of Chick-fil-A. Neither had I!” 

See also, Caroline Kim, Yahoo Finance, Yahoo.com, April 25, 2013, “He hadn't even heard of Chick-fil-A until the company contacted him. Chick-fil-A tried to stop him after first finding out about the sales in 2006 but then gave up the fight.”

See also, The War Eagle, www.thewareagle.com, April 29, 2013, “Auburn Grad and Eat More Kale Founder in Trademark Battle with Chick-fil-A, [Bo Moore] actually claims to have never heard of Chick-fil-a until he received their first threats of legal action. Not that that has much bearing on the case, but it also seems kind of hard to believe—not only is Muller-Moore a native of Waffle Fry-friendly Birmingham, he’s also an Auburn graduate (an Auburn grad who’s never heard of Chick-fil-a?!), or at least he tells folks he is (we can’t find him in AU’s alumni directory), and Facebooks like he is.”

“Richest man”:

“S. Truett Cathy, Net Worth, 6bn, 68th Richest Man in America” Forbes Magazine, “Forbes 400,” Forbes.com, accessed September 2013.

“200 Car Garage”:

Dan Cathy, Eulogy of Truett Cathy, September 10, 2014

“Crippling inferiority”: 

S. Truett Cathy, Eat More Chikin, Inspire More People, Looking Glass Books, 2002

“Biblically-based principles”:

Chick-fil-A Official Website, www.Chick-fil-A.com, “The Chick-fil-A Corporate Purpose is: To glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come into contact with Chick-fil-A.”

“Anti-gay”:

Seth Cline, “Chick-fil-A’s Controversial Gay Marriage Beef,” US News & World Report, July 27, 2012.

“Third largest chain”:

Gaby Del Valle, Vox, Updated Nov 19, 2019, Chick-fil-A’s controversial donations don’t seem to have made a dent in its profits — as of late 2018, it was on track to be the third-largest fast-food chain in the United States.

“Powerful lobbyist”:

Vermont Digger, “A Lobbyist and a Lawmaker” Heidi Mohlman Tringe, October 8, 2018, “Lobbyist, Deputy Chief of Staff to Gov. Jim Douglas, has worked in the White House” “She became a partner in the local firm MMR, LLC and now runs the firm’s multi-state lobbying practice.”

See also, This article includes photo of Tringe with Governor Douglas and Barak Obama.

“Pro bono publicist”:

Bo Moore, Eat More Kale Facebook page, November 18, 2011, “I have Heidi Tringe, a PR superstar, helping me PRO BONO.”

“Contact at AP”:

Eat More Kale Facebook page, Fan Heidi Mohlman Tringe, “Totally crazy; AP is the key (smiley face) Nice work!”